Senior Brand Manager

Airmont, NY

$120,000-$150,000

Senior Brand Manager – What They Do

• Define the brand
• Own positioning, messaging, and voice (clear, compliant, differentiated) 
• Direct all creative
• Set the strategy for what gets said and shown across all channels 
• Align all teams
• Ensure agencies, marketing, and internal teams execute one consistent message 
• Turn insights into action
• Use reviews, data, and performance to improve messaging, creative, and product positioning 
• Guide product & packaging
• Ensure products and packaging are clear, compelling, and on-brand 
• Drive performance (through direction)Improve conversion, clarity, and overall brand effectiveness—not by running ads, but by guiding what wins

Core Background (Must-Have)

• 5–8+ years in CPG or consumer health 
• Experience in OTC, supplements, or regulated products strongly preferred 
• Background in high-growth or scaling brands (not just legacy big CPG) 

Channel Experience (Critical)

• Hands-on exposure to:
• Amazon / eCommerce (conversion, PDPs, reviews) 
• DTC brands (performance-driven environments) 
• Understanding of how brands win in digital-first ecosystems